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Ukraine has launched a social advertising campaign "Road safety depends on everyone," which is held from November 12 to 18, head of the Association of Outdoor Advertising Artem Bidenko told journalists, ForUm correspondent reports
"Ukraine has launched an advertising campaign, which aims to put a road safety on the agenda of the state and people. This problem is systemic, and it concerns not only the rudeness of drivers and condition of the road surface, but the fact that foot passengers do not know the road traffic regulations, road signs and do not use the safety belts, which save lives in 90% of cases," he said.
According to him, 450 billboards are placed in all major cities of Ukraine, including 54 in Kyiv. Also, starting from today the special advertisings are shown to commemorate the road traffic victims.
"Last year, we focused on the ignorance of the traffic rules, but this year we focus on the fight against drunk drivers and commemoration of the victims of road accidents," he said and added that the billboards with social advertising will be posted at all highways of Ukraine.