Foreign banks’ expansion in Ukrainian market makes domestic bankers to actively extend their service and product line and to adjust it to the Western standards. However, Ukrainian banks cannot yet boast of their services’ variety.

“Every product of the EU banks has a large number of its sub-products focused on a certain segment of consumers,” noticed Volodymyr Budanov, a Chief of UkrSybbank Marketing Researches and Analysis Department.

According to his notes, in fact, Ukrainian banks do not provide investment products both for corporate and private clients. The reason of it is lack of stock market development, legislative restrictions and different kinds of risks. At the same time, European banks consider investment banking is rather priority as the investment products are much in demand among the population and corporate clients because of their higher revenue comparing with any of a bank deposit.


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