MTV is launching a new version of its hit international music channel in the Ukraine, Contactmusic.com informed.
MTV vice-president Dean Possenninskie, responsible for European developing markets, confirmed the upcoming launch at a press conference in Kiev, declaring, "MTV Ukraine will be joining the family."
Both local and international musical acts will feature in the new 24-hour channel, which will be broadcast primarily in the national language.
New head of MTV Ukraine Gennady M. Borisov says "We will try to maximise the percentage of videos and shows that will be made by Ukrainian talents while at the same time showing Ukrainian youth what has been done throughout the world."
