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Ukraine has unveiled the logo of the EuroBasket 2015 European Basketball Championship on the last day of the continental championship in Slovenia.
"Following a competition between several international agencies, including four Ukrainian, the EuroBasket 2015 logo has been developed by Brandia Central, a brand consulting company based in Lisbon… The agency conducted a serious study of ancient Ukrainian symbols, traditions, culture and art and gave it a new interpretation based on the latest trends in brand design. Portuguese designers felt the depth of Ukrainian traditions and were able to present it in a modern interpretation, closely combining basketball with traditional Ukrainian dances – hopak and arkan," the director of the EuroBasket 2015 tournament Markiyan Lubkivsky said at a press conference in Ljubljana on Sunday, during which the visual image of the next European basketball championship was presented, Interfax-Ukraine reported.
He noted that Brandia had also developed the logo for UEFA EURO 2012 and the 2013 U16 European Championship Men in Ukraine.