UEFA has softened conditions of the previous agreement regarding marketing recommendations to the Ukrainian cities that will host matches of the 2012 European Football Championship.

This decision was made public at a meeting on the signing of UEFA marketing recommendations in Kyiv, UKRINFORM reported.

In particular, the new version of the agreements provides for the allocation of funds from UEFA for advertising the tournament and the preparation of fan zones, as well as benefits on tickets to the matches for host cities.

UEFA Chief Operating Officer Martin Kallen said that UEFA is the sole and exclusive owner of rights to the sale of tickets for matches of the UEFA European Football Championship 2012. According to Kallen, by centralizing the process of selling all kinds of tickets, UEFA will provide the lowest prices on the market.

It is important that fans and companies would know that tickets and corporate hospitality packages can only be purchased directly through the League, and no other organization has any tickets at its disposal, he said.

Earlier it was reported that tickets for the matches of EURO 2012 will be sold through the UEFA site since the spring of 2011.

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